Entry 3: Dao Thi Them

                                                         Entry 3: Identifying bias

Item 1:

Dove’s advertising

 Description:

The promotion, for Dove Visible Care Creme Body Wash - a £2.69 product that is available in Boots - features a 'before' and 'after' skin chart behind a black woman, possibly a Latina and a blonde - all wrapped in towels - standing beside each other.

The caption reads: 'Visibly more beautiful skin from the most unexpected of places - your shower.'

+Types of bias:

-          Stereotype

-          Racism

+Identifying bias:

This advertising indicates that the women who use Dove is more attractive because Dove can change black skin into white skin. Actually, not all black women is far less attractive than white, Asian, and native America women.

Item2

 Types of bias:

- Discrimination

Identifying bias:

This signboard discriminates against the poor and other disturbing realities from reaching their ‘control environment”.

Item 3:

Types of bias:

- Stereotypes

Analysis:

It is a general perception that people with mental illnesses are prone to violence. This perception has developed from the stereotypes portrayed in movies or written about in books, where in a mentally ill person becomes violent and goes on a rampage. Although, there are a few isolated cases of mentally ill people, who have a tendency towards violence, yet, if we look at the statistics, they show that mentally ill people are no more violence prone than the normal people.