Entry 4_Dao Thi Them

                                    Entry 4

               Argument structures and fallacies

Item1.

http://biodork.wordpress.com/2011/03/28/logical-fallacies-in-advertising/

Analysis

àStructural fallacies

Premise1: If you use new Kleenex hand towel, your hand will be clean

      Premise 2: You want your hands are clean

      Conclusion: Buy new Kleenex hand tower.

à False dilemma:

The picture is the advertising of new Kleenex hand towels. In the picture, it show two different towels: “Kleenex hand towel- a clean and fresh towel every time and old towel. It is belong to a False Dilemma because this advertising shows only two choices. In fact, customers have more choice than that.

Item 2.

"Don't Wake Up in a Roadside Ditch"

http://www.youtube.com/watch?v=7udQSHWpL88

1. When your cable company puts you on hold, you get angry. 

2. When you get angry, you go blow-off steam. 

3. When you go blow-off steam, accidents happen. 

4. When accidents happen, you get an eye-patch. 

5. When you get an eye-patch, people think you’re tough. 

6. When people think you’re tough, people want to see how tough. 

7. And when people want to see how tough, you wake-up in a roadside ditch. 

8. Don’t wake-up in a roadside ditch. Get rid of cable. 

Analysis:

àSlippery slope

This video shows DIRECTV advertising. It is slippery slope because of it has insufficient premise leading to false premise.

Entry 3:

Product Description

Feature List: 

Joggers 
Elderly 
Disabled 
Night Shift Workers 
People Who Live Alone 

INSTRUCTION 

PERSONAL ALARM MODE 
Pull out the metal pin to activate alarm. To turn off the alarm, insert the metal pin to the plug.

TO CHANGE BATTERY 
When the alarm sound goes low, please remove screws from back cover and replace 2x1. 5V AAA size batteries. (Not included ) 

DOOR ALARM MODE 
Use included screw to fix the belt clip on the wall and slide the unit on the clip then hang the strap around the door knob. The alarm will be activated when the door is opened. 

WARNING 
The alarm sound is very loud, never put the unit close the ears.

Analysis:

àpersonal attack

 The picture shows an alarm and focus on content too much. And, these are personal attack because that  this picture show the image of the disable.