Link : http://www.youtube.com/watch?v=0eN0b5qdmrA
Description :
The advert features a young woman who walks into the library and orders food. After the librarian tells her that it is just a library, she looks around and seems to realize the place. However, much to everybody’s surprise, she just lowers her voice and repeat what she just said.
Types of bias:
Stereotype.
Identifying bias:
This shows the stereotype of ‘dumb blonde’ which presents that beautiful young women are usually stupid. This idea together with their slogan ‘Beauty is nothing without brain’ reinforces this stereotype.
Item 2 : St. Pauli Girl beverage
Link: http://www.inspirational-quotes-short-funny-stuff.com/beer-ads.html
Description :
This advertisement portraits a sexy girl figure with body of beer and head of foam and the slogan “You Never Forget Your First Girl”
Type of bias :
Sexism
Identifying bias:
The ad is definitely not talking about a man being with one girl, but it says "first girl", which means that there likely have been others since, describing a situation when women are just men’s entertainer, just like a good beer. The woman is faceless in this ad, probably because the face doesn't really matter, indicates that women’s characters do not really matter to men; however, the ad is sure to include the low cut of her short dress, obviously claims that only her sexual side matters as for man.
Item 3 :1. Pond’s White Beauty – Pond’s TV Commercial in India
Description :
The commercial tells a story of an Indian
girl losing her boy friend because of her icky brown complexion. After that,
she tries to whiten her skin with Pond and finally wins the man back.
Types of bias :
This advert holds both sexism
prejudice and racism discrimination.
- Sexism: The man plays the main role
deciding to finish the relationship and he is also the one who recovers it. The
girl is only a run-after. Love of the girl is not counted on for the man’s
decision but her appearance, her new blade complexion.
- Racism: The brown Indian girl loses
her love due to her skin. The commercial assumes that
“If you are not white enough, you will not have the love of your
dreams”.
thank u for your entry, your items were analyzed carefully
Trả lờiXóai just want to give u some comments
- item 1: in my opinion, it's prejudice because all details in this ad show a negative judgments about beautiful young women which is all of them are stupid
- item 2 really impress me. your analyzing is very good :)
You strikes me as a women activist as all three items are about women:)).This could result in your entry not being varied. However, your analyzing is really good. The goal of this entry is to identify bias so you've done a wonderful work.:D
Trả lờiXóa